The Competitive Landscape is always Changing

By November 15, 2019Uncategorized

When was the last time you updated information on your competition? Do you know what’s in the planning cycle? Knowing what your competitors are up to is so important to your own marketing and positioning efforts. Whether they are making minor changes like converting some traditional AL units to Memory Care, expanding their independent living or combining smaller units to make larger more marketable apartments or developing a satellite campus, you need to know what’s going on. Updating information on competitors can be done with telephone calls or some on-site visits and should be done routinely about every 18 months. And this update should definitely include finding out what new communities are being planned. Brecht Associates has a 30 year history of obtaining reliable and accurate competitor information for its clients. Let us help you with that.