Competition

By | Uncategorized | 2 Comments

I recently read a great post by Steve Moran, an astute observer of the industry serving older adults. In his May 8, 2017 Senior Housing Forum Steve highlighted the need for senior housing operators to be aware of the competitive marketplace in which they’re located. He said this is increasingly important as inventory grows. I’d say it’s important all of the time.

A community once new and fresh, competitively priced and positioned in the marketplace, can easily become outdated and out of touch with customer preferences if they are not constantly testing the consumer preferences.  We often assume  providers are operating the way they have in years past. In the busyness of senior housing operation it can be difficult to keep up with the changing dynamics in the market areas.

A consulting firm can often obtain information not available to local operators.  The competitive analysis we include in our market studies provides far more than quantitative numbers useful in calculating market depth or market penetration. It becomes a part of the story for each of our clients.

Unlike a selfie in which a person pictures themselves with a backdrop of their choosing, senior housing operators must place themselves in a real competitive marketplace in which they’re located and take a good look at the picture that results.

Welcome to the Inaugural Edition of Notes from a Boomer!

By | Uncategorized | One Comment

Last month, I finished reading the book Americanah by a Nigerian author named Chimamanda Ngozi Adichie. It is an incredible story of a Nigerian woman who immigrates to America and becomes famous with her blog about Black Americans and Black Non-Americans. Her blog entries are all included in the book.

Of course, this made me think about our new website which has a blog. Our website designer asked the team to name the blog. We came up with many ideas for naming the Brecht blog. The names that really stood out contained the word “Boomer” because so much of what we do is does or will have an impact on Baby Boomers. And many of us are part of the Boomer generation.

The name we settled on was Notes from a Boomer. The name gives us latitude to write about various topics from the boomer point of view – like Don’t Call Me A Senior, Aging in Community vs. Aging in Place, What Boomers Look for in Housing Later in Life, etc.  We hope the emails and blog posts will be as fun and interesting for you as it will be for us to write.