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When It Comes to Senior Housing,
Our Word Counts.

Susan Brecht has written the definitive book on planning seniors' housing.  Analyzing Seniors' Housing Markets is a must read for senior housing developers, investors, feasibility consultants and industry professionals.

"This book is a terrific source for anyone involved in the seniors' housing business, particularly someone interested in developing a new property.  Susan Brecht has very effectively communicated her vast expertise and the insight of other leading professionals involved in seniors' housing market research."    David Schless, American Seniors' Housing Association

Beginning with a historical overview of seniors' housing, the book goes on to explain the complexities of market analysis, consumer research, market segmentation, financial analysis, market maturation versus market saturation, and gauging performance of seniors' housing.

Three case studies of Philadelphia, Cincinnati and south Florida compare the development trends of both independent and assisted living within each market.  The book also presents the approach to calculating demand utilized by some of the industry's leading firms and compares their results to demonstrate the vast differences that currently exist in determining market penetration rates.